Adding Shade Sails to Your Business Model: Why now is the time to invest in something new

Many companies are faced with the need to pivot and add to their traditional offerings and branch out into new areas. Whether you are an existing awning company, an architect, a landscaper, or in an entirely different field, Wholesale Shade has a solution to help you pivot your business model to increase sales and help your business thrive. Learn why shade sails are a great avenue for growth no matter where you are. Discover the 4 essential skills you need to add to your knowledge base in order to successfully sell and install shade sails. This webinar will be packed with resources to guide you on your journey as well as a step-by-step case study and Q&A session at the end.

Speakers: Robin DuBroy and Gregg Burrows

Wholesale Shade

Brand Protection by the Use of Invisible Markings

Product piracy has long been a staggering problem for the textile industry. DITF & IPA have developed an elegant solution: a fully transparent ink which is invisible to the human eye. The security ink, called Transparency™, is based on IR-active particles which are fixed on the substrate by textile binders. The patented high-tech Transparency security ink can be applied to textile – without altering its look or feel – to ensure authenticity.

Speaker: Dr. Reinhold Schneider, Teamleader Color and Functional Printing, DITF (Germany)

Cleaning Awnings and Other Outdoor Fabrics

Why would cleaning awnings be something positive to add to our service offerings? What do we need to know before getting involved? Will this give us an edge on the competition? What costs are involved?

Scott will share why he believes that cleaning awnings can be like having a crystal ball! People are attracted to and want clean and beautiful awnings. When awning cleaning is switched to awning maintenance the work becomes easier, more profitable, and the fabric looks good all the time.

 

Speaker: Scott Massey

President, Awning Cleaning Industries and APCO Products

Employment Branding – What Message Does Your Brand Send?

Every organization has an employment brand. This brand tells the world what it’s like to be a part of your organization. Employment branding is very similar to branding that organizations create for their products or services. In the branding of automobiles, some brands have the image of being sporty and fast, while other images of family, soccer games, and versatility. In the same regard, organizations have brands as to what it is like to be an employee. Some have images of a very structured and formal environment, while others are relaxed and embrace fun. Branding should be intentional and reflect the organization’s culture.

What is your organization’s brand?

Participants attending this webinar will learn how to determine their employment brand and how to develop a brand that will attract top talent.

Speaker: Rita Revels

President & CEO

Employers Network

Fabric Structures/Awnings and The Architectural Community

Join this member exclusive webinar to gain an understanding of the complexities of the architectural and design (A&D) community. Arlene Simon, MBA, BS will assist the Professional Awning Manufactures Association (PAMA) in understanding the architectural process, the players who influence product selection and determine how to get your product in front of architects and their firms.

 

Speaker: Arlene Simon, MBA, BS

Independent Manufacturer’s Representative

 

How acquiring funds for your business has changed since COVID-19

As the business climate has changed with COVID-19, companies will need to understand how to get back to their operations in a new financial environment. Having capital to grow their business and acquire equipment will be a crucial component to success.

This workshop will offer advice geared to all types of capital and provide the tools necessary for seeking capital, as well as identify the types of funds and resources available from financiers today. We will look at the broad challenges in raising capital at all stages. The attendees will walk away with a game plan for raising money for their business.

What will be covered:

  • The types of money available, the types of suppliers of money and how they differ
  • The difference in long term and short term debt and the ROI of your debt
  • How to measure and use financials tools to evaluate your business cost of obtaining capital
  • How to develop your current business plan to raise capital as you grow
  • How COVID-19 has affected lending

Speaker: Barbara Griffith

President, SCL Equipment Finance

How to Choose the Right Marine Fabric

Delivering high quality and lasting results starts with selecting fabric. Join Bill McDaniel, Marine Market Manager, Sunbrella, and Mike Erickson, Fabricator, Canvas Designers, as they detail what to consider when choosing the right marine fabric. This webinar will provide an overview of fabric options and recommendations for a variety of situations and customer expectations.  Learn how to offer solutions for each unique project based on price point, project type, climate, and performance under marine conditions. Whether customers prioritize function, design, aesthetic, durability, frequency of use, or a combination of all the above, your guidance on fabric is key to ensuring optimal results.

 

Speaker – Bill McDaniel, Sunbrella

Lab to Life-Saving

Ever wondered how a product makes its way from the lab to the market? This webinar provides that insight and give you a look into how products make their transition from “Lab to Life-Saving”. These products are constantly being used to protect first responders and civilians from deadly environments. Learn about the milestones within the commercialization process, successes, and how we can learn and rebound from failures.

Speaker: Amit Kapoor, President, First Line Technology

Leading in Crisis: Companies Helping Companies – Advanced Textile Product and Specialty Markets

It’s no secret that the business landscape changed dramatically a little over a month ago. Most business are flailing, trying to figure out how to stay afloat in these uncertain times. This interactive webinar will reveal the tactics your peers are using to sustain their businesses. No one person has all the answers, but by leveraging our association membership and sharing our own best practices we can help our colleagues and ourselves. Tactical leadership expert, Dave Rosenberg, will facilitate this webinar while providing his insight based on over 25 years leading a multitude of companies through good times and bad as well as some tools you can use to plan for survival.

Speaker: Dave Rosenberg, CPBA, CPDFA Practical Tactical Leadership Expert

Maker Division Webinar Series | Getting the Most Out of Your Industrial Sewing Machine – Part One

Let’s get down to the basics of your sewing machine with a webinar series brought to you by ATA’s Makers division. In this series, you will get a complete overview of your industrial sewing machine and learn all the ins and outs. In part one, we focus on key features of your machine and how that knowledge translates into a higher-quality product.

How to set up and use the features of your sewing machine to build quality product. Learn about key parts of your sewing machine, including: how to achieve a high quality seam, needles, tension and more.

Speaker: Frank Henderson, Henderson Sewing Machine