On September 12, 1912, fourteen manufacturers of canvas and awnings met at the Brown Palace Hotel in Denver and formed the National Tent & Awning Association. The manufacturers decided to establish the trade association initially to set standard weights and prices for canvas products, actions that would be considered illegal today. They also sought to form a unified voice to counter the price-setting strategies of their suppliers, the cotton mills. Since this first gathering, the association has expanded in scope and purpose to become the largest textile trade association in the world. Today, Advanced Textiles Association (ATA) is among the leading US Trade associations in size of membership, operating budget, and professional size.