Our Podcast: Talking Textiles
- Jonathan Sweet, ATA, sits down with Richard Martin from Pro Em to discuss his company's tent installation for the UFC 250 at the White House. Richard shares about the unique challenges of working with government bodies in Washington, DC, such as complexities of the bidding process, and stringent security requirements. He covers what it was like being in the national spotlight, and how the project scope evolved as more stakeholders became involved. Martin also touches on safe tent installation practices, his team, and leaning on the tent industry for assistance.
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Join us each month for insider views, best practices and tips from successful companies in the industrial fabric market. Discover the road to the fabric industry and gain insight from shared experiences.
Previous Episodes
Tackling Tariffs Part Two
In part two of the podcast on tariffs, the conversations centers around the current landscape and how companies are navigating through uncertainty. Host Tony Ehrbar [Renegade Plastics/American Tent] sits down with Brian Coughlin [Sioen]; Victor Jensch [Ennis Fabrics]; and Jonathan Palmer [Autometrix] at the Advanced Textiles Expo 2025. The group talks about being flexible, keeping calm, and staying in communication, and offers advice on building your relationships and your business despite the current challenges. They talk about changes in lead times, pricing strategies, forecasting, onshoring and offer their opinions on the current policies.
Insights on Codes, Standards, and Best Practices for Tent and Shade Professionals
Listen in as host Dan Litster chats with featured guests Nick Deninno (Block & Roll Innovations), and Paul Armstrong (PACCS) about the codes and standards in the tent and shade industry. They share practical advice on building relationships and best practices for working with code officials. The conversation also covers the upcoming ICC Code Action Hearing, including proposals related to loads and installations for temporary structures in high-hazard areas and floodplains. Plus, get a preview of the AHJ session planned for Tent Expo 2026.
Education Sampler of Advanced Textiles Expo
Tune in for a sneak peek of featured education sessions at the upcoming Advanced Textiles Expo, taking place November 4–7 in Indianapolis. Expo presenters Elizabeth Denly (Technical Strategy and Innovation) and Terry Kelm (Sunbelt Franchise Re-sales) join with Jonathan Sweet (ATA) to preview their sessions. Denly offers insights into her session on PFAS, where she'll discuss how to stay ahead of evolving regulations, prepare for upcoming changes, and manage the liabilities and complexities surrounding PFAS. Kelm highlights key points from his session on selling a business—including how to navigate valuation, avoid common pitfalls, and develop effective planning strategies.
Tackling Tariffs
The episode looks at the uncertainties of tariffs and how companies are making things work amongst the policy changes. They touch on onshoring and nearshoring, being transparent with customers, evaluating new sources, and what can be gained through customer loyalty. Our host is Tony Ehrbar (Renegade Plastics and American Tent) who is joined by Brent Nussbaum (Miller Weldmaster), Kristi Reiherzer (SHADE Industries) and Brian Coughlin (SIOEN).
