Think like your customers before making cost management decisions. By Marc Hequet Getting a grip on how to navigate through difficult economic times is challenging even for the most seasoned business people. It may be tempting to fiddle with prices and expend significant resources in scrounging for new business, but experts advise a different path. [...]
Claude Le Bel's experiences and interests have led him to success. By Sigrid Tornquist “For me, everything is possible. You just have to find the right person for the job,” says Claude Le Bel, president and founder of Sollertia Inc. in Montréal, Quebec, Canada. Appropriately named Sollertia—which is Latin for ingenuity—the company serves as a [...]
Making design trends and economic realities work together. By Gina Wicker It is difficult to focus exclusively on design trends when the economy is the overwhelming trend these days, but the truth is that colors and patterns and economic trends have an impact on each other. With grim economic news and changes in our political [...]
Janice Christiansen rebuilds the family business one solution at a time. By Sigrid Tornquist “When you’re faced with a problem, you need to break it down and take one thing at a time—because it’s not the size of the challenge, it’s how you handle it,” says Janice Christiansen, president of J.C. Schultz Enterprises Inc. (Flagsource®) [...]
Can businesses find success in social media marketing in today’s economy? Yes, they can. By Janice Kleinschmidt Take a page from the high-end playbook: President Barack Obama used social media to build a base of enthusiastic supporters who carried him to the White House. “Instead of asking ‘Where can I find people to hit with [...]
The U.S. government is big business and contracts for thousands of products. How-to advice helps businesses take advantage of these opportunities. By Teresa Bouchonnet On January 9, 2009, the U.S. government’s Defense Supply Center in Philadelphia (DSCP) awarded each of four different firms a contract worth a maximum of almost $488 million for a base [...]
Greg Schmieler's system maximizes profit for his awning business. By Sigrid Tornquist “Creating a cost accounting system changed my whole career life,” says Greg Schmieler, vice president of Laurel Awning Co. in Pittsburgh, Pa. “It changed the way the company is run. We now know what our profit is, what our costs are, and what [...]
Times are tough, so should you cut corners to compete? “No!” is the adamant response from quality advocates. By Marc Hequet So you’re known for your quality…Great! But how are you supposed to sell quality in this economy? That’s the challenge manufacturers face: persuading discount-seeking buyers to pay a premium for top-of-the-line goods. It’s not [...]
Bud Weisbart makes a success of applying principles of social responsibility to the business world. By Sigrid Tornquist “If you believe in the economic system [of free enterprise], which we do, and if you believe in your own abilities to provide value within that system, then do it—just do it,” says Bud Weisbart, IFM, vice [...]
Does an economy on the skids change anything for sales reps? Maybe—but remember the basics. It’s still about relationships. By Marc Hequet Sales is the lifeblood of any business. So—how’s your blood pressure? These are interesting times. With the economy on the skids, the job salespeople do is that much tougher. Customers haggle and stall, [...]
1801 County Road B W, Suite 100
Roseville, MN 55113-4052, USA
+1 651 222 2508
800 225 4324
1801 County Road B W, Suite 100
Roseville, MN 55113-4052, USA
+1 651 222 2508 | 800 225 4324
Copyright @ 2024 Advanced Textiles Association. All rights reserved.
Copyright @ 2024 Advanced Textiles Association. All rights reserved.
