Grab—and keep—media attention by following a few simple guidelines. By Janice Kleinschmidt When flu season hit and H1N1 vaccines grabbed top-of-the-news, above-the-fold status, Mahaffey Fabric Structures stepped up to help and gained valuable name recognition. The Memphis, Tenn.-based company set up a tent outside a children’s hospital for the influx of patients. First used as [...]
Plan your strategy to make social media marketing your interactive advantage. By Linda Kaun You might be tempted to jump right into social media marketing, sign up for Facebook and Twitter, start a blog, and add a few videos to your website. However, you’ll quickly realize it’s not the shiny new tools that lead to [...]
Knowing how to take on the ‘big jobs’ helps smaller companies stay in the game. By Maura Keller For many companies, handling large projects is the classic sticky wicket. If you handle the projects right, you will thrive. If not, they can make you fail—at least in earning “big client” referrals. And for many tent [...]
Free publicity is available when you develop relationships with the press. by Pam Lontos As a business owner, you’ve probably heard media exposure can greatly help your company, especially during tough economic times when marketing budgets are low and competition is high. Learning to leverage the power of the media can help you stand out [...]
Shop owners share their secrets for selling, upselling, expanding, and finding and retaining customers. By Shelby Gonzalez Collapsing financial system got you worried? Now is the time to focus on making your marine fabrication business strong. Thriving shop owners from around the country share insights and tips for selling, upselling, expanding, retaining customers and getting [...]
By Pat Hayes, CPP Reviewing our company’s development and how we originally created a marketing plan started me thinking of the company’s humble beginnings. We started it from scratch; two employees and one customer. The plan seemed to develop as we progressed. As a one man show, you wear many hats and move through stages [...]
Reach out to your website visitors with interactivity. By Joe Dysart Increasing numbers of users view the web as a second home where they spend hours each day interacting with friends, colleagues, clients and customers. It just makes sense to tap into the many tools available to make your business’s site work harder for you. [...]
Efficient and proficient shop layout and workflow optimize production, inventory, safety and the customer experience. By Maura Keller Marine fabricators have a desire to maximize their shop layouts to optimize production, inventory, safety and customer experiences. But that is easier said than done, especially when it comes to small, clutter-filled shop environments. Can it be [...]
Jim Gallagher communicates excellence—professionally. By Sigrid Tornquist “Sure, I could go out and do everything myself. I could create my own website, put a couple of Polaroids on there and say ‘look at me.’ But how am I going to grow my business that way?” says Jim Gallagher, president of Partytime Productions Inc. in Addison, [...]
Focusing on customer service can help navigate a tough economic climate. By Abbie Yarger Businesses are doing all they can to stay afloat in today’s economic environment, from layoffs to budget cuts. One thing they shouldn’t cut is customer service. Creating and sustaining good customer service in tough economic times can give businesses an advantage [...]
1801 County Road B W, Suite 100
Roseville, MN 55113-4052, USA
+1 651 222 2508
800 225 4324
1801 County Road B W, Suite 100
Roseville, MN 55113-4052, USA
+1 651 222 2508 | 800 225 4324
Copyright @ 2024 Advanced Textiles Association. All rights reserved.
Copyright @ 2024 Advanced Textiles Association. All rights reserved.
