Appealing to Luxury Clientele

Business can grow in size, or stature. Either way, setting yourself with a modern web design and tools to streamline incoming projects, will give a sense of professionalism and respect to both the fabricator and the client, no matter the size of the current business, or your production capabilities. Learn from my experience as a operator of a small shop. I’ll take you through go-to phrases, how to handle clients requests with kindness and certainty and how to respectfully decline a project and still have the rejected client send you referrals.

Learning objectives
• Easy web design for managing jobs
• Making the most of an at home shop
• Keeping the best jobs

Speaker: Whitney Carman, Owner of Even Keel Canvas, LLC

Brand Protection by the Use of Invisible Markings

Product piracy has long been a staggering problem for the textile industry. DITF & IPA have developed an elegant solution: a fully transparent ink which is invisible to the human eye. The security ink, called Transparency™, is based on IR-active particles which are fixed on the substrate by textile binders. The patented high-tech Transparency security ink can be applied to textile – without altering its look or feel – to ensure authenticity.

Speaker: Dr. Reinhold Schneider, Teamleader Color and Functional Printing, DITF (Germany)

Budsin Boat Webinar Series Part 1: Interview with a Boat Manufacturer

In part 1, Brooke Kahn will interview Tom Hesselink, owner of Budsin Electric Boats. Brooke and Tom discuss electric boats and the Budsin boat brand, his willingness to allow one of his vessels to be subject to a Marine Fabricators Association (MFA) boat makeover and his reactions to the final product.

Speakers: Brooke Kahn, Keyston Bros and Tom Hesselink, Budsin Electric Boats

Budsin Boat Webinar Series Part 2: Interview with a High School Principal

In this 3-part series, Brooke Kahn, Keyston Bros, will interview key people involved in the Budsin boat project that was featured at the 2019 Marine Fabricators Conference. Discover how electric boats are manufactured and fabricated and why one high school used this as a learning opportunity.

Speakers: Brooke Kahn, Keyston Bros and Dr. J. Darrell Thomas, Principal of CTEC

Budsin Boat Webinar Series Part 3: Interview with Fabricators

In this 3-part series, Brooke Kahn, Keyston Bros, will interview key people involved in the Budsin boat project that was featured at the 2019 Marine Fabricators Conference. Discover how electric boats are manufactured and fabricated and why one high school used this as a learning opportunity.

Employment Branding – What Message Does Your Brand Send?

Every organization has an employment brand. This brand tells the world what it’s like to be a part of your organization. Employment branding is very similar to branding that organizations create for their products or services. In the branding of automobiles, some brands have the image of being sporty and fast, while other images of family, soccer games, and versatility. In the same regard, organizations have brands as to what it is like to be an employee. Some have images of a very structured and formal environment, while others are relaxed and embrace fun. Branding should be intentional and reflect the organization’s culture.

What is your organization’s brand?

Participants attending this webinar will learn how to determine their employment brand and how to develop a brand that will attract top talent.

Speaker: Rita Revels

President & CEO

Employers Network

How acquiring funds for your business has changed since COVID-19

As the business climate has changed with COVID-19, companies will need to understand how to get back to their operations in a new financial environment. Having capital to grow their business and acquire equipment will be a crucial component to success.

This workshop will offer advice geared to all types of capital and provide the tools necessary for seeking capital, as well as identify the types of funds and resources available from financiers today. We will look at the broad challenges in raising capital at all stages. The attendees will walk away with a game plan for raising money for their business.

What will be covered:

  • The types of money available, the types of suppliers of money and how they differ
  • The difference in long term and short term debt and the ROI of your debt
  • How to measure and use financials tools to evaluate your business cost of obtaining capital
  • How to develop your current business plan to raise capital as you grow
  • How COVID-19 has affected lending

Speaker: Barbara Griffith

President, SCL Equipment Finance

How to Choose the Right Marine Fabric

Delivering high quality and lasting results starts with selecting fabric. Join Bill McDaniel, Marine Market Manager, Sunbrella, and Mike Erickson, Fabricator, Canvas Designers, as they detail what to consider when choosing the right marine fabric. This webinar will provide an overview of fabric options and recommendations for a variety of situations and customer expectations.  Learn how to offer solutions for each unique project based on price point, project type, climate, and performance under marine conditions. Whether customers prioritize function, design, aesthetic, durability, frequency of use, or a combination of all the above, your guidance on fabric is key to ensuring optimal results.

 

Speaker – Bill McDaniel, Sunbrella

Lab to Life-Saving

Ever wondered how a product makes its way from the lab to the market? This webinar provides that insight and give you a look into how products make their transition from “Lab to Life-Saving”. These products are constantly being used to protect first responders and civilians from deadly environments. Learn about the milestones within the commercialization process, successes, and how we can learn and rebound from failures.

Speaker: Amit Kapoor, President, First Line Technology

Maker Division Webinar Series | Getting the Most Out of Your Industrial Sewing Machine – Part One

Let’s get down to the basics of your sewing machine with a webinar series brought to you by ATA’s Makers division. In this series, you will get a complete overview of your industrial sewing machine and learn all the ins and outs. In part one, we focus on key features of your machine and how that knowledge translates into a higher-quality product.

How to set up and use the features of your sewing machine to build quality product. Learn about key parts of your sewing machine, including: how to achieve a high quality seam, needles, tension and more.

Speaker: Frank Henderson, Henderson Sewing Machine