Member Spotlights
Meet the members of ATA and hear about the benefits of membership in their own words. Members come from all over the world and from every market segment, and each brings a unique view on the industry.
Generations of innovation: Donato Fraioli, Air Structures American Technologies Inc. (ASATI)
June 2021
"There’s no school or textbook where you can learn this stuff. We believe that out of every challenge comes a solution."
Donato Fraioli
Technical sales and product development specialist
Air Structures American Technologies Inc. (ASATI)
Generations of innovation: Donato Fraioli, Air Structures American Technologies Inc. (ASATI)
June 2021
"There’s no school or textbook where you can learn this stuff. We believe that out of every challenge comes a solution."
Donato Fraioli
Technical sales and product development specialist
Air Structures American Technologies Inc. (ASATI)
Smart moves: Karl Deardorff, SLO Sail and Canvas
May 2021
"The way to get control of the outcome is to get control of the process, and the way to do that is to become an expert in that process, which in our business is sewing."
Karl Deardorff
Owner
SLO Sail and Canvas
Smart moves: Karl Deardorff, SLO Sail and Canvas
May 2021
"The way to get control of the outcome is to get control of the process, and the way to do that is to become an expert in that process, which in our business is sewing."
Karl Deardorff
Owner
SLO Sail and Canvas
Ready for anything: Scott Sutherland, Olympic Tent/Tacoma Tent & Awning
April 2021
"I am very proud of creating a sustainable, enjoyable work environment for the next generation by adapting philosophies and processes that lead employees to frequently say, “This is the best place I have ever worked."
Scott Sutherland
President
Olympic Tent/Tacoma Tent & Awning
Ready for anything: Scott Sutherland, Olympic Tent/Tacoma Tent & Awning
April 2021
"I am very proud of creating a sustainable, enjoyable work environment for the next generation by adapting philosophies and processes that lead employees to frequently say, “This is the best place I have ever worked."
Scott Sutherland
President
Olympic Tent/Tacoma Tent & Awning
Tailored solutions: Monica Stockburger, Salty Cushions
February 2021
"We’re not going to make something that will just get you through one season. We’re going to provide solutions that help you and others enjoy your boat more and motivate you to spend more time there."
Monica Stockburger
Co-Owner
Salty Cushions
Tailored solutions: Monica Stockburger, Salty Cushions
February 2021
"We’re not going to make something that will just get you through one season. We’re going to provide solutions that help you and others enjoy your boat more and motivate you to spend more time there."
Monica Stockburger
Co-Owner
Salty Cushions
Daring to Succeed: Matthew Dickerson, Tenshon
January 2021
"I’ve learned to accept that you are going to fail—sometimes marvelously—but you have to keep pushing forward."
Matthew Dickerson
President/CEO
Tenshon
Daring to Succeed: Matthew Dickerson, Tenshon
January 2021
"I’ve learned to accept that you are going to fail—sometimes marvelously—but you have to keep pushing forward."
Matthew Dickerson
President/CEO
Tenshon
Small & Strong: Carolyn Hajek, Pride City Awning & Canvas
November 2020
"I took on just about any business that came through the door—anything I could make with a sewing machine."
Carolyn Hajek
Owner
Pride City Awning & Canvas
Small & Strong: Carolyn Hajek, Pride City Awning & Canvas
November 2020
"I took on just about any business that came through the door—anything I could make with a sewing machine."
Carolyn Hajek
Owner
Pride City Awning & Canvas
Innovating for the end user: John Delaloye, Diamond Brand Gear
October 2020
"To some extent, we don’t view ourselves as a traditional outdoors company. Our end users are out for longer stays, they want more durable products, and they’re thinking about different things relative to performance. But our philosophy is that we want everyone to have access to camping, so we want products that aren’t intimidating to anyone. "
John Delaloye
CEO
Diamond Brand Gear
Innovating for the end user: John Delaloye, Diamond Brand Gear
October 2020
"To some extent, we don’t view ourselves as a traditional outdoors company. Our end users are out for longer stays, they want more durable products, and they’re thinking about different things relative to performance. But our philosophy is that we want everyone to have access to camping, so we want products that aren’t intimidating to anyone. "
John Delaloye
CEO
Diamond Brand Gear
Science and art: Barry Adams, Peachtree Awnings
August 2020
"We try to be solution sellers. When we go into a sales situation, we look at the problem the customer is trying to solve. If you solve their problem, then you will most definitely have a satisfied customer. "
Barry Adams
Owner
Peachtree Awnings
Science and art: Barry Adams, Peachtree Awnings
August 2020
"We try to be solution sellers. When we go into a sales situation, we look at the problem the customer is trying to solve. If you solve their problem, then you will most definitely have a satisfied customer. "
Barry Adams
Owner
Peachtree Awnings
