Member Spotlights
Meet the members of ATA and hear about the benefits of membership in their own words. Members come from all over the world and from every market segment, and each brings a unique view on the industry.
Stronger together
January 2026
"I love the family businesses and small business values that make up our industry. There are very few industries where competitors actually engage and share ideas."
Craig Zola
Vice president of marketing and distribution
Herculite Products Inc.
Stronger together
January 2026
"I love the family businesses and small business values that make up our industry. There are very few industries where competitors actually engage and share ideas."
Craig Zola
Vice president of marketing and distribution
Herculite Products Inc.
Conjuring ‘something from nothing’
November 2025
"In our business, you take a pile of pipes, fittings and vinyl to build a temporary “city” and create a beautiful space for people to enjoy."
Kevin Vasquez
Chief operations officer
Made in the Shade Tent Rentals
Conjuring ‘something from nothing’
November 2025
"In our business, you take a pile of pipes, fittings and vinyl to build a temporary “city” and create a beautiful space for people to enjoy."
Kevin Vasquez
Chief operations officer
Made in the Shade Tent Rentals
Scaled for impact
October 2025
"The advantage is we keep our customers happy by being one source for a product they can’t get anywhere else. And we get the added bonus of flexibility and creativity to build something that hasn’t existed before."
Dan Marsh and Tina Marsch
President, Chief Financial Officer
Masson Inc.
Scaled for impact
October 2025
"The advantage is we keep our customers happy by being one source for a product they can’t get anywhere else. And we get the added bonus of flexibility and creativity to build something that hasn’t existed before."
Dan Marsh and Tina Marsch
President, Chief Financial Officer
Masson Inc.
Mastering a new trail
August 2025
"We’ve had some hard lessons and great lessons as well along the way. Constantly upping our game the way we continue to do brings reward personally and for our company."
Ethan Halpern
President and owner
American Awning & Blind Co.
Mastering a new trail
August 2025
"We’ve had some hard lessons and great lessons as well along the way. Constantly upping our game the way we continue to do brings reward personally and for our company."
Ethan Halpern
President and owner
American Awning & Blind Co.
Happy to be here
July 2025
"When I finally went to my first conference, my mind was blown. I had found my people."
Mike Boatman
Owner
Boatman Marine Canvas
Happy to be here
July 2025
"When I finally went to my first conference, my mind was blown. I had found my people."
Mike Boatman
Owner
Boatman Marine Canvas
Pride in every project
April 2025
"There are a lot of fresh ideas out there, and ATA provides the opportunity to come together and get better."
Dan Johnson
Owner
Mike’s Marine Custom Canvas
Pride in every project
April 2025
"There are a lot of fresh ideas out there, and ATA provides the opportunity to come together and get better."
Dan Johnson
Owner
Mike’s Marine Custom Canvas
Be open to challenges, listening and learning
March 2025
"I have met some truly fantastic people who have helped me along the way."
Donielle Lorelli
Products manager, Textiles
National Industries for the Blind
Be open to challenges, listening and learning
March 2025
"I have met some truly fantastic people who have helped me along the way."
Donielle Lorelli
Products manager, Textiles
National Industries for the Blind
The value of connections
February 2025
"AI cannot put up a tent. We will always need people."
Brian Richardson
President and CEO
L & A Tent & Event Rentals
The value of connections
February 2025
"AI cannot put up a tent. We will always need people."
Brian Richardson
President and CEO
L & A Tent & Event Rentals
