The sold out 2023 Discover Boating^® Minneapolis Boat Show, the nation’s largest collection of freshwater boats in the country, attracted nearly 24,000 attendees over its four-day run Jan. 26-29.  

Minneapolis’ new Discover Boating Boat Finder generated more than 15,000 sessions since its December launch, with users spending an average time of 4.5 minutes on the page, well above the average benchmark of 60 seconds. Of note, 23% of boat shoppers were between the ages of 35-44, and 16% between the ages of 25-34, pointing to a younger demographic of consumers shopping boats.