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The digital marketing leap

Asking the right questions before choosing a digital marketing partner can save you time and money. There was a time when digital marketing could casually be left to employees who were interested in dabbling in online options. Now, however, digital marketing has grown up. Every business needs a plan that genuinely integrates traditional marketing efforts [...]

By |2016-06-01T00:00:27-05:00June 1, 2016|

Stretching tent technology

Available in a host of colors, stretch tents can be rigged swiftly and securely in practically any space and on almost any incline. Photo: Swift Tents Anton van Druten’s knowledge of the stretch tent industry spans the globe, literally. As owner of Swift Tents, a Kelowna, British Columbia, Canada-based business that specializes in the [...]

By |2016-06-01T00:00:03-05:00June 1, 2016|

Leading the third generation

The Chism Company’s steel frame-supported shade sails offer protection and identity to a variety of spaces such as playgrounds, restaurant patios and poolside areas. Ryan Chism, estimator and project manager at The Chism Company Inc., San Antonio, Texas, is the third generation working in a family-owned and managed company. Founded in 1951, the [...]

By |2016-05-01T00:00:48-05:00May 1, 2016|

Going social

Gain an edge over competitors by learning to navigate the sea of social media marketing. The ways in which social media is utilized for business are nearly limitless, but it is especially valuable for building brand equity, highlighting company culture, enhancing public relations efforts, complementing customer service, augmenting business development, developing customer relationships and strengthening [...]

By |2016-05-01T00:00:05-05:00May 1, 2016|

Brand new

A strong brand identity can drive sales, while a weak one holds a business back. Your business may be keeping up with economic and market changes and be on the leading edge of industry trends, but is your brand keeping pace? There’s no denying that today’s business culture is fast-moving and constantly changing. A leading [...]

By |2016-04-01T00:00:54-05:00April 1, 2016|

Ideas in harness

Photos by Cory Rossiter Michael Lester doesn't shy away from a challenge. He builds a team of fellow innovators and comes up with tensioned fabric solutions. "We’re always innovating,” says Michael Lester, managing director of MakMax Australia Pty. Ltd. in Brisbane, Australia, a world-renowned company building custom membrane structures and manufacturing a range [...]

By |2016-04-01T00:00:28-05:00April 1, 2016|

Against the elements

To keep ahead of the competition, Shade One Awnings embraces the latest technology in computer aided drafting, iridescent fabrics, solar power and LED lighting. Photos: Shade One Awnings Donald Franks is the owner of Shade One Awnings, a Toms River, N.J.-based awning company that specializes in residential and commercial awning sales, service and [...]

By |2016-04-01T00:00:03-05:00April 1, 2016|

Collecting sun and rain

The Dadong Arts Center in Taiwan includes performance halls, commercial art space for exhibitions and an art library. Photo: Dadong Arts Center A pair of dynamic fabric structures bookend the Taiwan landscape. From the northern most tip of Taiwan, where capital city Taipei is located, to the southwest coast, where Kaohsiung City, the [...]

By |2016-03-01T00:00:56-06:00March 1, 2016|

Sailing the ocean blue

Leo Pohlmann, owner and designer of Uncharted Marine Canvas, Gulf Breeze, Fla., has been serving the Gulf Coast’s boat canvas and marine upholstery needs for more than 25 years. Recognized by the Marine Fabricators Association for his achievement in design, Pohlmann’s business objective of providing customers with cutting-edge material and design products has been a [...]

By |2016-03-01T00:00:46-06:00March 1, 2016|

Recent tax changes

Tax savings from another late law. Once again, lawmakers waited until late in the year to pass another “extenders” bill. The new “Protecting Americans from Tax Hikes (PATH) Act of 2015” retroactively extends quite a few tax-saving provisions, many of them quite narrow in scope such as those for film and theater producers, NASCAR® racetrack [...]

By |2016-03-01T00:00:26-06:00March 1, 2016|
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