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Wholesale Shade introduces Shade Sail University

Wholesale Shade, a premier shade sail fabricator, has developed a comprehensive guide for the shade sail industry. Covering design, selling, installation and more, this guide is a must-have for anyone looking to get into the shade business or to train new employees. It includes standard industry forms and a glossary of terms.  A redesigned website [...]

By |2022-05-16T15:08:31-05:00May 10, 2019|

Canopy protects New Zealand kindergarten from UV rays

Fresco Shades Ltd. replaced a kindergarten’s aging pergola with a modern canopy designed to be completely weatherproof and provide students and teachers with year-round usable outdoor space. Photos: Fresco Shades Ltd. Mid-century kindergarten in New Zealand gains a contemporary facelift and enhanced enrollment—and a healthy dose of shade. Of all the roles that [...]

By |2016-06-01T00:00:44-05:00June 1, 2016|

Framework for success

Lawrence Fabric & Metal Structures installed a custom walkway canopy, approximately 14 feet wide by 260 feet long, made from aluminum tubing supported by 50 galvanized steel posts attached to concrete. Photo: Lawrence Fabric & Metal Structures Inc. Companies with in-house metal shops enjoy advantages in quality control and customer service, plus increased [...]

By |2016-03-01T00:00:46-06:00March 1, 2016|

Envision, build, repeat

Photos by Christopher Beauchamp Michael Catalano treats his clients as strategic partners—and that keeps them coming back. "We have a saying here: It’s not about the first job. It’s about the next job,” says Michael Catalano, CEO of Capitol Awning Co., Jamaica, N.Y. “And probably 90 percent or more of our work ends [...]

By |2016-03-01T00:00:06-06:00March 1, 2016|

Angles of shade

Google’s headquarters, the Googleplex, uses SEFAR® Architecture TENARA® Fabric to shade the central plaza of a recent campus expansion. Photo: SEFAR Tech giant Google™ relied on old-school textiles to help shed some shade on its new campus expansion. Google™ is known for its inventiveness, creativity and efficiency. It’s no surprise that the unique [...]

By |2016-02-01T00:00:26-06:00February 1, 2016|

Demand + supply = prevail

Photos by Rudy Meyers Photography Robert Cole brings decades of experience and common sense to the time-honored but always evolving economic model of supply and demand. One of the great things this industry has to offer is the quality of its suppliers,” says Robert Cole, ATA Honored Life Member (HLM) and owner of [...]

By |2015-10-01T00:00:45-05:00October 1, 2015|

Selling shade

PHOTOS BY BRANDON SULLIVAN PHOTOGRAPHY Conrad Masterson builds his business by focusing on what clients really want—and what employees need. "The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,” says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. “That may sound [...]

By |2015-08-01T00:00:30-05:00August 1, 2015|

Shade sails on ice

A goal of the restoration of New York City’s Riverbank State Park ice rink, completed in December 2014, was to extend the season for the ice by protecting it from increased sun exposure it experienced in late winter. Considering the facility’s high visibility due to its location—69 feet above the Hudson River, on top of [...]

By |2015-06-01T12:00:55-05:00June 1, 2015|

Printed, practical and appealing

Massive dye-sublimated graphics produced by bluemedia surround the scoreboards and end zones at Super Bowl XLIX. The signage company had just two weeks to complete the project, one of the many fabric printing jobs bluemedia did for the event. Photo: bluemedia Fabric graphics projects enhance public spaces thanks to their aesthetic, acoustic and [...]

By |2015-06-01T12:00:46-05:00June 1, 2015|

Shades of urban renewal

At Denny’s diner on iconic Fremont Street in Las Vegas, International Tension Structures designed and installed a vibrant shade structure to complement the building’s architecture. Photo: International Tension Structures Urban renewal is a trend whose time has come and stayed—and shade components are playing a starring role. It wasn’t long ago that downtowns seemed [...]

By |2015-06-01T12:00:11-05:00June 1, 2015|
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