The third generation has assumed leadership of family-owned Hoover Canvas Awnings, West Palm Beach, Fla. Matthew Carroll, son of James E. Carroll Jr., Hoover’s president and an ATA Certified Master Fabric Craftsman, is taking over the company with plans to revitalize its image and scope. He has introduced a name change—Hoover Architectural Products—to call out both the fabric and metalwork expertise available to customers.