Adding Shade Sails to Your Business Model: Why now is the time to invest in something new

Many companies are faced with the need to pivot and add to their traditional offerings and branch out into new areas. Whether you are an existing awning company, an architect, a landscaper, or in an entirely different field, Wholesale Shade has a solution to help you pivot your business model to increase sales and help your business thrive. Learn why shade sails are a great avenue for growth no matter where you are. Discover the 4 essential skills you need to add to your knowledge base in order to successfully sell and install shade sails. This webinar will be packed with resources to guide you on your journey as well as a step-by-step case study and Q&A session at the end.

Speakers: Robin DuBroy and Gregg Burrows

Wholesale Shade

Ask the Code Consultant – Q&A with Paul Armstrong, PE, CBO

Join an open forum through GoToWebinar with code consultant Paul Armstrong. In this discussion, we will address code-related issues in the awning, fabric structure and tent industry. Together, let’s resolve your questions about existing code issues and one’s you’re dealing with as result of the COVID-19 pandemic.

Speaker: Paul Armstrong, P.E., CBO, TRB & Associates, Inc.

Brand Protection by the Use of Invisible Markings

Product piracy has long been a staggering problem for the textile industry. DITF & IPA have developed an elegant solution: a fully transparent ink which is invisible to the human eye. The security ink, called Transparency™, is based on IR-active particles which are fixed on the substrate by textile binders. The patented high-tech Transparency security ink can be applied to textile – without altering its look or feel – to ensure authenticity.

Speaker: Dr. Reinhold Schneider, Teamleader Color and Functional Printing, DITF (Germany)

Cleaning Awnings and Other Outdoor Fabrics

Why would cleaning awnings be something positive to add to our service offerings? What do we need to know before getting involved? Will this give us an edge on the competition? What costs are involved?

Scott will share why he believes that cleaning awnings can be like having a crystal ball! People are attracted to and want clean and beautiful awnings. When awning cleaning is switched to awning maintenance the work becomes easier, more profitable, and the fabric looks good all the time.

 

Speaker: Scott Massey

President, Awning Cleaning Industries and APCO Products

Code Consultant Update

ATA’s Code Consultant Paul Armstrong will provides an update on code issues. He addresses the previous ICC Code Development Cycle’s outcomes and gives an update on the upcoming ICC Cycle. He also briefly discuss other important standards development activities.

Paul Armstrong, Principal, PACCS

Costing Awning Products

Often the best pricing strategy is more about perceived customer value and less about what actual costs to manufacture are. In this webinar, Roy discusses awning pricing strategies and how to assign an appropriate value to custom work. He defines value, the importance of where we work, the value of saying no and how to begin with the end in mind.

 

Speaker: Roy Chism

The Chism Company, Inc.

COVID-19 Some Help (and Hope) for Tent Lessors

ATA works year-round to advocate for industry through partnerships with lobbying and government relations experts. Join in this webinar to better understand the fundamentals of lobbying, what advocacy can do for your company – along with a review of both USIFI/NFI and GMA’s government relations programs and initiatives.

Speaker: James R. Waite, Esq., Attourney-at-Law

Employment Branding – What Message Does Your Brand Send?

Every organization has an employment brand. This brand tells the world what it’s like to be a part of your organization. Employment branding is very similar to branding that organizations create for their products or services. In the branding of automobiles, some brands have the image of being sporty and fast, while other images of family, soccer games, and versatility. In the same regard, organizations have brands as to what it is like to be an employee. Some have images of a very structured and formal environment, while others are relaxed and embrace fun. Branding should be intentional and reflect the organization’s culture.

What is your organization’s brand?

Participants attending this webinar will learn how to determine their employment brand and how to develop a brand that will attract top talent.

Speaker: Rita Revels

President & CEO

Employers Network

Fabric Structures/Awnings and The Architectural Community

Join this member exclusive webinar to gain an understanding of the complexities of the architectural and design (A&D) community. Arlene Simon, MBA, BS will assist the Professional Awning Manufactures Association (PAMA) in understanding the architectural process, the players who influence product selection and determine how to get your product in front of architects and their firms.

 

Speaker: Arlene Simon, MBA, BS

Independent Manufacturer’s Representative

 

FSA-AIA Course Preview: Introduction to Architectural Fabric Structures

The webinar will preview the new AIA-CEU courses developed for the fabric structures division and offer strategies for how to best present the course materials to architects.

 

Speakers: Mar Ricketts and Dave Bowick