Brand Protection by the Use of Invisible Markings

Product piracy has long been a staggering problem for the textile industry. DITF & IPA have developed an elegant solution: a fully transparent ink which is invisible to the human eye. The security ink, called Transparency™, is based on IR-active particles which are fixed on the substrate by textile binders. The patented high-tech Transparency security ink can be applied to textile – without altering its look or feel – to ensure authenticity.

Speaker: Dr. Reinhold Schneider, Teamleader Color and Functional Printing, DITF (Germany)

Cleaning Awnings and Other Outdoor Fabrics

Why would cleaning awnings be something positive to add to our service offerings? What do we need to know before getting involved? Will this give us an edge on the competition? What costs are involved?

Scott will share why he believes that cleaning awnings can be like having a crystal ball! People are attracted to and want clean and beautiful awnings. When awning cleaning is switched to awning maintenance the work becomes easier, more profitable, and the fabric looks good all the time.

 

Speaker: Scott Massey

President, Awning Cleaning Industries and APCO Products

Costing Awning Products

Often the best pricing strategy is more about perceived customer value and less about what actual costs to manufacture are. In this webinar, Roy discusses awning pricing strategies and how to assign an appropriate value to custom work. He defines value, the importance of where we work, the value of saying no and how to begin with the end in mind.

 

Speaker: Roy Chism

The Chism Company, Inc.

Fabric Structures/Awnings and The Architectural Community

Join this member exclusive webinar to gain an understanding of the complexities of the architectural and design (A&D) community. Arlene Simon, MBA, BS will assist the Professional Awning Manufactures Association (PAMA) in understanding the architectural process, the players who influence product selection and determine how to get your product in front of architects and their firms.

 

Speaker: Arlene Simon, MBA, BS

Independent Manufacturer’s Representative

 

How to Benefit from ASTM and IFAI’s Partnership. Updating CPAI-84 (2020) on Camping Tents: A Case Study

Learn about how:

  • ATA has partnered with standards development organization ASTM International and industry members to update CPAI-84 for the first time since 1995
  • The ASTM partnership can be leveraged for additional improvements to CPAI standards affecting other product areas
  • The “inside baseball” of the changes to the test method and scope of the CPAI-84 standard for camping tents
  • How the updated CPAI-84 (2020) impacts regulatory compliance for recreational outdoor camping tents and children’s play tents
  • The continued reliance on CPAI-84 in various state and local codes.

Speakers: Joe Koury, ASTM International and Neal Cohen, Product Safety Attorney and Consultant

How to Choose the Right Marine Fabric

Delivering high quality and lasting results starts with selecting fabric. Join Bill McDaniel, Marine Market Manager, Sunbrella, and Mike Erickson, Fabricator, Canvas Designers, as they detail what to consider when choosing the right marine fabric. This webinar will provide an overview of fabric options and recommendations for a variety of situations and customer expectations.  Learn how to offer solutions for each unique project based on price point, project type, climate, and performance under marine conditions. Whether customers prioritize function, design, aesthetic, durability, frequency of use, or a combination of all the above, your guidance on fabric is key to ensuring optimal results.

 

Speaker – Bill McDaniel, Sunbrella

Non-Engineered Ballasting Tool Overview and Demonstration presented by TRD & ARA

The question of how much ballast is necessary to safely secure a tent is one that tent rental companies have been struggling with for decades. While most newer tents are certified by engineers to require a set amount of ballast, there are still many – particularly older tents or tents that have been modified from their original design – that do not have the corresponding documentation that can be used as a guideline for installers, but also shown to local code officials as verification that the structure has been properly secured.

After many years of study and research, this new tool allows the tent industry the opportunity to better answer that question and give code officials something tangible to know this tent was set up safely. Join us for an overview and demonstration of the Non-Engineered Ballasting Tool and a discussion on why the Tent Rental Division (TRD) and American Rental Association (ARA) partnered up to develop this additional ballasting tool.

Speakers:

Michael Tharpe

TRD Chairman & National Sales Manager, Rainier Industries

Alex Renaud

TRD Code Committee Chair & President and Owner, Fiesta Tents

Dan Hooks 

President & CEO of Party Reflections, Inc.

SELL MORE SHADE SAILS – produce powerful designs with shadow analysis in minutes

Preparing winning quotations with quality conceptual drawings anyone can understand is difficult and time consuming.
Compounding this, councils, schools, and care centers are now demanding quotations include a shadow analysis to confirm their investment will perform.
Producing better concept drawings, faster will increase the chance your quote will be successful.

Learning Outcomes:
In this session you will learn how modern software can:
• Produce multiple shade designs with powerful visualization in minutes
• Allow you to develop designs “real-time” on-site with your client so they buy into the design.
• Produce shadow reports for any date and time so you can demonstrate the design works.

Speaker: Timothy Akes

Representative for the Americas, MPanel Software Solutions

Taste of IFAI Expo 2022

We invite you to a Taste of Expo! Our webinar will feature 3 experts giving us a short preview of their education session from IFAI Expo. Our IFAI Expo education sessions are unparalleled. With dozens of speakers, IFAI Expo attendees will have multiple opportunities to gain valuable knowledge from the ones who know best. Education at Expo includes in-depth classroom sessions and 25-minute campfire sessions on the show floor.

 

In our webinar we will learn:
Transitioning from Fluorocarbon-Based to Fluorine-Free Durable Water Repellents 
Durable water repellents (DWRs) provide many beneficial properties to textiles including resistance to rain, staining, and abrasion. But many manufacturers have been transitioning to fluorine-free DWRs where possible. Attendees will learn the basics behind different repellents, regulatory issues, and the evolving technology for increasing the ecological profile of these products.

Frank Keohan

Senior Technology Manager, Bolger & O’Hearn, Inc.

 

Stop Playing the Pricing Game
Having confidence and ease in addressing the price and talking about your value with clients and even in marketing copy is one of the things that many people find truly difficult. In this power-packed session where we will transform your beliefs around pricing, value, and your willingness to shout your worth from the rooftops.

Madeleine MacRae

Owner & Founder, Homepro Toolbox

 

Footprint Data for Climate Action
Specific and accurate data is essential to sustainable progress. OEKO-TEX® has developed a method for calculating the carbon and water footprint at each stage of a textile product’s life.  This impact calculator is based on a two-year pilot project with in-depth research for best practices, current methods of data collection and calculation, recognized standards, proof of concept and stakeholder input.  Join us to learn how the tool was developed, how data will be continuously improved and how the system can be used. We’ll discuss how we can leverage this data to lower our industry’s impact and communicate with customers.

Ben Mead

Managing Director, Hohenstein