Adding Shade Sails to Your Business Model: Why now is the time to invest in something new

Many companies are faced with the need to pivot and add to their traditional offerings and branch out into new areas. Whether you are an existing awning company, an architect, a landscaper, or in an entirely different field, Wholesale Shade has a solution to help you pivot your business model to increase sales and help your business thrive. Learn why shade sails are a great avenue for growth no matter where you are. Discover the 4 essential skills you need to add to your knowledge base in order to successfully sell and install shade sails. This webinar will be packed with resources to guide you on your journey as well as a step-by-step case study and Q&A session at the end.

Speakers: Robin DuBroy and Gregg Burrows

Wholesale Shade

Costing Awning Products

Often the best pricing strategy is more about perceived customer value and less about what actual costs to manufacture are. In this webinar, Roy discusses awning pricing strategies and how to assign an appropriate value to custom work. He defines value, the importance of where we work, the value of saying no and how to begin with the end in mind.

 

Speaker: Roy Chism

The Chism Company, Inc.

FSA-AIA Course Preview: Introduction to Architectural Fabric Structures

The webinar will preview the new AIA-CEU courses developed for the fabric structures division and offer strategies for how to best present the course materials to architects.

 

Speakers: Mar Ricketts and Dave Bowick

Taste of IFAI Expo 2022

We invite you to a Taste of Expo! Our webinar will feature 3 experts giving us a short preview of their education session from IFAI Expo. Our IFAI Expo education sessions are unparalleled. With dozens of speakers, IFAI Expo attendees will have multiple opportunities to gain valuable knowledge from the ones who know best. Education at Expo includes in-depth classroom sessions and 25-minute campfire sessions on the show floor.

 

In our webinar we will learn:
Transitioning from Fluorocarbon-Based to Fluorine-Free Durable Water Repellents 
Durable water repellents (DWRs) provide many beneficial properties to textiles including resistance to rain, staining, and abrasion. But many manufacturers have been transitioning to fluorine-free DWRs where possible. Attendees will learn the basics behind different repellents, regulatory issues, and the evolving technology for increasing the ecological profile of these products.

Frank Keohan

Senior Technology Manager, Bolger & O’Hearn, Inc.

 

Stop Playing the Pricing Game
Having confidence and ease in addressing the price and talking about your value with clients and even in marketing copy is one of the things that many people find truly difficult. In this power-packed session where we will transform your beliefs around pricing, value, and your willingness to shout your worth from the rooftops.

Madeleine MacRae

Owner & Founder, Homepro Toolbox

 

Footprint Data for Climate Action
Specific and accurate data is essential to sustainable progress. OEKO-TEX® has developed a method for calculating the carbon and water footprint at each stage of a textile product’s life.  This impact calculator is based on a two-year pilot project with in-depth research for best practices, current methods of data collection and calculation, recognized standards, proof of concept and stakeholder input.  Join us to learn how the tool was developed, how data will be continuously improved and how the system can be used. We’ll discuss how we can leverage this data to lower our industry’s impact and communicate with customers.

Ben Mead

Managing Director, Hohenstein

 

 

What is Your 2022 Internet Marketing Plan?

This webinar will give attendees a clear plan of attack as it relates to their internet marketing & lead generation strategy for 2022. This updated plan is based on all the changes in the online space in the last year and gives a complete roadmap to building a website and online presence that consistently generates leads for their business.

Learning Outcomes:
• Understand the different types of online advertising methods.
• Attendee will be able to clearly define the differences between ranking on Google, paid advertising, along with the pros and cons of each.
• Get information on the latest trends in building your online presence, including how to get more reviews and rank for more keywords.

 

Speaker: Will Hanke

Chief Search Strategist, Window Treatment Marketing Pros