Costing Awning Products

Often the best pricing strategy is more about perceived customer value and less about what actual costs to manufacture are. In this webinar, Roy discusses awning pricing strategies and how to assign an appropriate value to custom work. He defines value, the importance of where we work, the value of saying no and how to begin with the end in mind.

 

Speaker: Roy Chism

The Chism Company, Inc.

Engaging & Retaining Key Employees

How acquiring funds for your business has changed since COVID-19

As the business climate has changed with COVID-19, companies will need to understand how to get back to their operations in a new financial environment. Having capital to grow their business and acquire equipment will be a crucial component to success.

This workshop will offer advice geared to all types of capital and provide the tools necessary for seeking capital, as well as identify the types of funds and resources available from financiers today. We will look at the broad challenges in raising capital at all stages. The attendees will walk away with a game plan for raising money for their business.

What will be covered:

  • The types of money available, the types of suppliers of money and how they differ
  • The difference in long term and short term debt and the ROI of your debt
  • How to measure and use financials tools to evaluate your business cost of obtaining capital
  • How to develop your current business plan to raise capital as you grow
  • How COVID-19 has affected lending

Speaker: Barbara Griffith

President, SCL Equipment Finance

Taste of IFAI Expo 2022

We invite you to a Taste of Expo! Our webinar will feature 3 experts giving us a short preview of their education session from IFAI Expo. Our IFAI Expo education sessions are unparalleled. With dozens of speakers, IFAI Expo attendees will have multiple opportunities to gain valuable knowledge from the ones who know best. Education at Expo includes in-depth classroom sessions and 25-minute campfire sessions on the show floor.

 

In our webinar we will learn:
Transitioning from Fluorocarbon-Based to Fluorine-Free Durable Water Repellents 
Durable water repellents (DWRs) provide many beneficial properties to textiles including resistance to rain, staining, and abrasion. But many manufacturers have been transitioning to fluorine-free DWRs where possible. Attendees will learn the basics behind different repellents, regulatory issues, and the evolving technology for increasing the ecological profile of these products.

Frank Keohan

Senior Technology Manager, Bolger & O’Hearn, Inc.

 

Stop Playing the Pricing Game
Having confidence and ease in addressing the price and talking about your value with clients and even in marketing copy is one of the things that many people find truly difficult. In this power-packed session where we will transform your beliefs around pricing, value, and your willingness to shout your worth from the rooftops.

Madeleine MacRae

Owner & Founder, Homepro Toolbox

 

Footprint Data for Climate Action
Specific and accurate data is essential to sustainable progress. OEKO-TEX® has developed a method for calculating the carbon and water footprint at each stage of a textile product’s life.  This impact calculator is based on a two-year pilot project with in-depth research for best practices, current methods of data collection and calculation, recognized standards, proof of concept and stakeholder input.  Join us to learn how the tool was developed, how data will be continuously improved and how the system can be used. We’ll discuss how we can leverage this data to lower our industry’s impact and communicate with customers.

Ben Mead

Managing Director, Hohenstein

 

 

What is Your 2022 Internet Marketing Plan?

This webinar will give attendees a clear plan of attack as it relates to their internet marketing & lead generation strategy for 2022. This updated plan is based on all the changes in the online space in the last year and gives a complete roadmap to building a website and online presence that consistently generates leads for their business.

Learning Outcomes:
• Understand the different types of online advertising methods.
• Attendee will be able to clearly define the differences between ranking on Google, paid advertising, along with the pros and cons of each.
• Get information on the latest trends in building your online presence, including how to get more reviews and rank for more keywords.

 

Speaker: Will Hanke

Chief Search Strategist, Window Treatment Marketing Pros