By Jill C. Lafferty The company. Flying Colors, Berkeley, Calif. The task. Flying Colors was hired by the Oakland Museum of California to connect the decor of their annual “Golden Gala” to an exhibit entitled “Behind the Magic: 50 Years of Disneyland,” which opened simultaneously. The gala was to carry an overall sub-theme of “Wish [...]

By Sigrid Tornquist Perhaps fairy tales really do come true. Take Grimm’s fairy tale in which the poor miller’s daughter bargains with Rumpelstiltskin to spin straw into gold. Far-fetched? Certainly. How about spinning plastic soda containers into environmentally friendly fabrics? It’s called “upcycling” and it is a trend worth noting. Upcycling, the process of taking [...]

By Roy Katz How would you like to own a small—but prime—piece of real estate on your best customers’ desks? You can with the creative use of advertising specialties, premiums, and giveaways. “Advertising specialties have lasting impact and help reinforce a connection with your audience,” says Timothy M. Andrews, president and CEO of the Advertising [...]